By color coding I usually mean assigning a specific color to a section or sub-section
of a web site (I realize that may be a bit of a narrow definition, but bear with
me here.) Mention color coding and I will, unsurprisingly, reply amazon. Now
before I go on let me state that color coding has both positive and negative
implications, but from this posts title it’s pretty obvious I think there’s
more wrong to color coding than good.
Good?
Color in general is an important facet of any web site. Different colors have
different connotations: red for warning, green for okay (simple example.) To seek attention designers
might use vibrant and bright colors, while for subtle communication more mid-toned
and pastel colors would be preferred. Colors are known to work subconsciously.
The thoughtful use of color can increase the speed of comprehension for the
user and produce instantaneous associations that are most easily recalled.
