There’s a really good article on ALA this week (well, two really, but I like this particular one the best): 10 Tips on Writing the Living Web, by Mark Bernstein
I promise I will read it at least twice :-)
Seriously, even though there are a lot of good comments and concepts in this article, my personal favorite is “Write for a reason”. Too often I find people (businesses, copywriters, individuals posting to blogs, whomever) just putting something out there, no matter how trivial or superficial (not superfluous mind you ;-) just so they have something to show.
Effort is something I miss when reading lately; it is clear that folks are turning into machines, simply churning out content as needed. It’s a little sad, and I’ve been guilty of it myself from time to time.
Write for a reason.