About this site's lack of design: Yes, it's supposed to look this way — I'm redesigning, along with helping create a new baseline theme for WordPress (see it on GitHub).

Dan Rubin's SuperfluousBanter

Suffering from chronic idiocy since 1977

« | »

New Logo, New Name

Flickr old skool badge examples

I’ve been putting a lot of thought into this site over the last few months, and my “personal brand” if you will, and I’ve come to the realization that people have a difficult time spelling the name of this site. To help make it easier on everyone, I’ve decided to change the name to “SuperfluousBits” — I figure that should solve most of the spelling problems with my URL.

To go along with that change, I’ve revised the logo a bit, giving my spiral mark a little more importance, and surrounding it in a frame that focuses more attention on the spiral shape and the “sb”. Overall, it gives the site a more “branded” feel, and I’m very happy with it.

My only regret is that I didn’t announce this sooner, as it seems a few other people have also launched redesigned logos today as seen in this Flickr pool.

Update: It seems as though legal action may be taken against a list of designers.

This entry was posted on Sunday, April 1st, 2007 at 3:11 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

14 Responses to “New Logo, New Name”

|
  1. Luke Dorny says:

    Yes!!!
    I for one couldn’t spell ‘bantr”, er, “bantar”, er, whatever… for the life of me!
    This change makes it easier to remember where i see all the cool stuff!

  2. Cindy Li says:

    I like this. I always thought your name was a bit on the long side. :P

  3. Caleb says:

    I love the new logo! Its very simple and a bit interesting.

  4. Shawn Grimes says:

    Although it was a pleasure meeting you at SXSW Mr. Rubin, I’m afraid I’m going to have to let my lawers contact you about your theft of my logo!

  5. Jooel says:

    lol - good april fools ;)

  6. Fub says:

    Nice new identity!

  7. Ian Smith says:

    I think the lawyers had a very busy day… if thy were working. I guess it WAS Sunday… :)

  8. ROFL, that simplebits link just made my day.

  9. Jeff Brown says:

    HA! What a mess for poor Dan.

    It is silly that someone who has done nothing wrong can do so little to gain, at least acknowledgment, of what is rightfully his.

  10. Dan Braghis says:

    Now this is what I call an epidemic of re-branding :)

  11. Paul Grunt says:

    The proliferation of superfluous remarks to curly logo branding defacement continues… or ends here.

  12. esrcee says:

    I’ve been looking for your site for years, banter isnt the issue superfluous is. :P

|