Dan Rubin's SuperfluousBanter

New Logo, New Name

I’ve been putting a lot of thought into this site over the last few months, and my “per­sonal brand” if you will, and I’ve come to the real­iza­tion that peo­ple have a dif­fi­cult time spelling the name of this site. To help make it eas­ier on every­one, I’ve decided to change the name to “Super­flu­ous­Bits”—I fig­ure that should solve most of the spelling prob­lems with my URL.

To go along with that change, I’ve revised the logo a bit, giv­ing my spi­ral mark a lit­tle more impor­tance, and sur­round­ing it in a frame that focuses more atten­tion on the spi­ral shape and the “sb”. Over­all, it gives the site a more “branded” feel, and I’m very happy with it.

My only regret is that I didn’t announce this sooner, as it seems a few other peo­ple have also launched redesigned logos today as seen in this Flickr pool.

Update: It seems as though legal action may be taken against a list of design­ers.

This item was posted by Dan Rubin on Sunday, April 1st, 2007.

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