New Logo, New Name
I’ve been putting a lot of thought into this site over the last few months, and my “personal brand” if you will, and I’ve come to the realization that people have a difficult time spelling the name of this site. To help make it easier on everyone, I’ve decided to change the name to “SuperfluousBits” — I figure that should solve most of the spelling problems with my URL.
To go along with that change, I’ve revised the logo a bit, giving my spiral mark a little more importance, and surrounding it in a frame that focuses more attention on the spiral shape and the “sb”. Overall, it gives the site a more “branded” feel, and I’m very happy with it.
My only regret is that I didn’t announce this sooner, as it seems a few other people have also launched redesigned logos today as seen in this Flickr pool.
Update: It seems as though legal action may be taken against a list of designers.
This entry was posted on Sunday, April 1st, 2007 at 3:11 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Yes!!!
I for one couldn’t spell ‘bantr”, er, “bantar”, er, whatever… for the life of me!
This change makes it easier to remember where i see all the cool stuff!
Oh dear!
I like this. I always thought your name was a bit on the long side. :P
Original!
I love the new logo! Its very simple and a bit interesting.
Although it was a pleasure meeting you at SXSW Mr. Rubin, I’m afraid I’m going to have to let my lawers contact you about your theft of my logo!
lol - good april fools ;)
Nice new identity!
I think the lawyers had a very busy day… if thy were working. I guess it WAS Sunday… :)
ROFL, that simplebits link just made my day.
HA! What a mess for poor Dan.
It is silly that someone who has done nothing wrong can do so little to gain, at least acknowledgment, of what is rightfully his.
Now this is what I call an epidemic of re-branding :)
The proliferation of superfluous remarks to curly logo branding defacement continues… or ends here.
I’ve been looking for your site for years, banter isnt the issue superfluous is. :P