About this site's lack of design: Yes, it's supposed to look this way — I'm helping create a new sandbox theme for WordPress (see it on GitHub).

Dan Rubin's SuperfluousBanter

Design, random musings, and the Web. Since 1977


New Logo, New Name

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I’ve been putting a lot of thought into this site over the last few months, and my “personal brand” if you will, and I’ve come to the realization that people have a difficult time spelling the name of this site. To help make it easier on everyone, I’ve decided to change the name to “SuperfluousBits”—I figure that should solve most of the spelling problems with my URL.

To go along with that change, I’ve revised the logo a bit, giving my spiral mark a little more importance, and surrounding it in a frame that focuses more attention on the spiral shape and the “sb”. Overall, it gives the site a more “branded” feel, and I’m very happy with it.

My only regret is that I didn’t announce this sooner, as it seems a few other people have also launched redesigned logos today as seen in this Flickr pool.

Update: It seems as though legal action may be taken against a list of designers.

This item was posted by Dan Rubin on Sunday, April 1st, 2007.


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14 comments on “New Logo, New Name”

  1. Posted by Luke Dorny on Sunday, April 1st, 2007.

    I for one couldn’t spell ‘bantr”, er, “bantar”, er, whatever… for the life of me!
    This change makes it easier to remember where i see all the cool stuff!

  2. Posted by Anton on Sunday, April 1st, 2007.

    Oh dear!

  3. Posted by Cindy Li on Sunday, April 1st, 2007.

    I like this. I always thought your name was a bit on the long side. :P

  4. Posted by Dale Cruse on Sunday, April 1st, 2007.


  5. Posted by Caleb on Sunday, April 1st, 2007.

    I love the new logo! Its very simple and a bit interesting.

  6. Posted by Shawn Grimes on Sunday, April 1st, 2007.

    Although it was a pleasure meeting you at SXSW Mr. Rubin, I’m afraid I’m going to have to let my lawers contact you about your theft of my logo!

  7. Posted by Jooel on Sunday, April 1st, 2007.

    lol – good april fools ;)

  8. Posted by Fub on Sunday, April 1st, 2007.

    Nice new identity!

  9. Posted by Ian Smith on Sunday, April 1st, 2007.

    I think the lawyers had a very busy day… if thy were working. I guess it WAS Sunday… :)

  10. Posted by Paul Stamatiou on Monday, April 2nd, 2007.

    ROFL, that simplebits link just made my day.

  11. Posted by Jeff Brown on Monday, April 2nd, 2007.

    HA! What a mess for poor Dan.

    It is silly that someone who has done nothing wrong can do so little to gain, at least acknowledgment, of what is rightfully his.

  12. Posted by Dan Braghis on Monday, April 2nd, 2007.

    Now this is what I call an epidemic of re-branding :)

  13. Posted by Paul Grunt on Tuesday, April 10th, 2007.

    The proliferation of superfluous remarks to curly logo branding defacement continues… or ends here.

  14. Posted by esrcee on Wednesday, May 16th, 2007.

    I’ve been looking for your site for years, banter isnt the issue superfluous is. :P